Dashboard development and tracking setup for a clinic aggregator platform

The Problem.

The client sought to redesign their dashboarding tool to provide scalable, data-driven insights for hundreds of client websites. The goal was to enhance their platform’s ability to aggregate and visualize web activity data, particularly SEO metrics from Google Search Console. As their client base grew, they needed a solution that could efficiently handle increasing data volume while delivering actionable insights in a user-friendly interface. The new dashboard would empower clients to track their SEO performance across multiple sites, identify trends, and optimize their strategies for improved search visibility and site traffic.

The Solution.

To address these challenges, the dashboard was thoroughly redesigned using Looker Studio, focusing on a more intuitive and streamlined presentation of historical time-series SEO data. The new design prioritized simplicity and clarity, ensuring that clients (many of whom had no prior experience in digital marketing or SEO) could easily interpret key performance metrics and derive actionable insights. By emphasizing visualizations that highlight trends over time, clients could easily assess whether their investment in a new website was delivering the expected results.

 

The interactivity of the dashboard was greatly enhanced, allowing users to drill down into specific metrics with ease. Additionally, scalability was a key consideration: the solution was built to seamlessly support hundreds of client websites. By simply altering the data sources in Looker Studio, the dashboard template provided could automatically adapt to new sites without requiring any additional configuration. This scalable, user-friendly approach ensured that clients could access meaningful data insights quickly, driving both usability and long-term value.